The Lost (and Found) Art of Hand-Lettered Signs

This weekend I was over at Freebird Books, an independent and used bookstore on Columbia Street in Brooklyn (in the Columbia Waterfront neighborhood, right next door to Pok Pok Thai restaurant) taking some pictures of the store’s new sign (designed by Bruce Viemeister).

The sign looked great and — depending on the time of day and the angle of view — the lettering might look gold, red, or even black (the actual color is gold).

Along with the pictures from outside the store looking in, we took a few pictures looking at the sign from inside looking out. The results are backward, but fun, I think requiring just a little decipherment.

Freebird will have a booth set up at the Brooklyn Book Festival this weekend (September 22, 10AM-6PM).

Here’s three pictures I took. You can see a lot more at my Flickr account.




Freebird Books

123 Columbia Street

Brooklyn, NY 11231

© Michael Dashkin and Arts in Ideas, 2007-2013. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Michael Dashkin and Arts in Ideas with appropriate and specific direction to the original content.

This entry was published on September 17, 2013 at 7:10 am and is filed under Architecture, Art, Books, Brooklyn, New York City, Photography. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: